To become the "elite" financial advisory firm in Egypt. Not necessarily the largest. "Elite" means:
- We have to be very selective of transactions we choose to be associated with,
- We have to produce high quality work,
- We have to uphold the highest standards of professional conduct,
- We have to hire the best and the brightest.
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To make First Capital the most trusted and respected financial advisory firm in Egypt:
- We will treat each client as if he were our only client,
- We will treat each transaction no matter how small or big as it if were the only transction we have,
- We will put our clients' interest ahead of our own,
- We will work with all our clients in the spirit of long term partnership.
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We will work with the finest companies in Egypt; among the fastest growing in their respective industries, the real achievers:
- We focus on industries with strong fundamentals,
- We focus on fastest growing industries,
- We focus on the finest players in our chosen industries,
- We build a strong network of connections with buy-side institutions.
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Our most important corporate values are:
- Our team is the most important asset,
- We are meticulous with attention to detail,
- We err on the conservative side,
- We encourage open communications and eschew politics,
- We thrive on team work.
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